If you’re entering into a business venture, you’re no doubt wondering about the best way to market yourself. There are many social media options with Twitter, Facebook, Instagram, and other popular websites, but nothing can replace the classic email list. Whether you’re starting a business or have a list of emails you’d like to sell to someone else, we’ll show you how to purchase or sell email lists to help the future of your business.
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What is an Email List?
An email list is exactly what the name suggests: a list of emails that you can send notifications to regarding your business. You’ve likely heard of many entrepreneurs recommending a mailing list of some kind.
Believe it or not, the classic mailing list is still common. This is mainly because they’re not complicated or hard to figure out. Everyone knows how to send an email, even if not everybody can figure out the newest social media app.
Advantages of Email Lists
When there are so many other options for marketing nowadays, it’s hard to believe that the classic email list could somehow be more advantageous.
While there are positives to using Facebook or Twitter to reach people, email lists can still reach a wide audience, with many advantages you might not even think of.
You Own Your List
You don’t own the search engine people find you on or your social media websites. But you do own your email list. This means that it can never be taken away from you, and as long as you own it, you can still run your business even if something happens to one of your social media sites.
Time and Cost
In the end, an email list costs you less time and money. You don’t need employees, offices, or stationary, and can even send off an automated email via an autoresponder without having to check the email every day. Create a lead magnet to grow your email list. Set it up in advance, and your laptop will send it to you so that your emails reach all over the world. This way, you’ll be able to send newsletters, invites, and offers at just the right time, any time to advertise your brand.
With marketing emails, you can send out emails whenever you want, and as often as you want. Click around and send out thousands of emails all at once. Set up a promotional email to get rid extra stock quickly and get people invested in your business.
People Prefer Emails
People actually do prefer to send an email when it comes to learning about service. They’d rather get information about service providers via their email rather than through a text message or other method of communication. This means that many people regularly check their emails, which improves your chances of getting responses and more customers.
Great Way to Build Trust
Since many people use emails, and emails are so easy to use, they’re a great way to build trust with all of your potential clients. Personalize your email messages without using up too much time, so it seems as if you’re talking to each person individually. After around five or ten emails, your recipient will come to know and understand your business. This builds trust and makes this person more likely to think of your business first to meet their needs.
You can do something as simple as tailoring your subject line to make it more personal, or segment your lists to match gender, location, or other characteristics. Customize your lists to better reach a variety of people and build trust.
Measurable
Email lists are a great way to measure your success, and what sorts of ideas are working. When you send out an email via your autoresponder, the people who receive them can give you real feedback on what they think and what kinds of products and services they’re looking for.
You can get a lot of marketing feedback from sending emails, with email analytics letting you know how many people are clicking on your emails, which links get clicked the most, how many people unsubscribe, what kinds of complaints there are, and more.
Use this type of information to figure out what kinds of subject lines, segments, and content are most effective. Measure how effective your marketing is and what people are engaging in the most. This will allow you to grow your business more effectively and make decisions that will match the people on your email list.
High Profit
The primary reason you’re sending out email lists is to make money through sales. You spend less money and make more money as passive income. This is done by boosting your brand reputation and spreading the word about what you offer and how your business works.
This leads to more people visiting you and higher demand. If you have the right amount of trust too, you can make quick money every now and again by pitching your product.
There’s actually a high return on investment when it comes to emails, higher compared to any other marketing technique. This comes down to the fact that more people use and prefer emails, plus you’re using less time and effort to get those emails sent out.
Drive Traffic
If you want people to visit certain pages that may be more beneficial for them or for you, you can actually drive them in a certain direction using emails. Send out referrals to specific places on your website, which will also make the emails feel more personal.
Selling Your List
You can also sell that email list that you’ve built up. The value of your company is contained in that list since that’s the list of people who trust in you and your business, and are used to purchasing from you. If you ever do sell your business, you’ll want to sell that list along with it, since that’s where the real value is.
How Do You Buy Email Lists?
Just like you can sell your email list, you can also purchase someone else’s list. There are actually quite a few websites that let you do this, but the real question many people have is whether it’s worth it to buy one. You don’t have the trust of the people on that list, and they may not be willing to listen to someone new if they’ve been loyal to the old company.
That being said, most experts agree that it’s definitely worth it to purchase an email list. We’ll explain how exactly it works, so keep on reading.
Good Services
One method of purchasing an email list is by hiring a service. They will do comprehensive research about your target customers, finding a list of them and their emails so that you can contact them. Some services will help you with tracking emails too, providing you with information about click-through rates and conversion rates to better help you run your business.
Services like these will let you reach the right customer base since they have the right kinds of resources to search for you. They’ll even include the smallest details on your potential customers to help you present your brand in the right way to your audience.
This will allow you to personalize your emails more efficiently, building trust effectively. Use that list in any form or channel you would like for any sort of promotion.
Be Knowledgeable
When you take a look at services to help you with your email list or buy one from a company, make sure you know your target audience very well. You’ll be able to get the type of list you want if you’re able to provide specific information about what you’re looking for.
Best Practices
If you’re buying an email list from someone else, first begin by sending out an initial email invitation. Invite your new potential customers to gain your trust by bringing them to an opt-in form through a link. People will appreciate you being upfront with them rather than trying to trick them into joining a company list they know nothing about. You’ll be more likely to collect emails more efficiently this way and keep them on as customers.
Paying for Your List
You don’t necessarily have to pay for everyone on your list. Let the company you’re purchasing the list from sending out an email or two before you begin building trust. You’ll be able to get some customers on your own before you pay for the list and negotiate the price for the emails you don’t have with the buyer.
Word of Caution
Do be careful when you’re buying an email list as well. The company you buy from should be trustworthy so that you don’t accidentally get a fake list of contacts or contact information that is inactive. This is why you may want to trust a service to help you find emails as well since they will do all the searching for you. These types of services also undergo extreme scrutiny and updates all the time, keeping any information safe and ensuring that you get the right details.
How to Sell Email Lists
You can buy an email list, but you can also sell your current list. Selling email doesn’t have to be that hard, although many people are unfortunately selling for very low pricing, making much less than they should only because they don’t know how to sell email list properly.
“Selling” Your List
You’ll compose your list with the names and addresses of all your customers. You can also find potential customers from public records, and use that list to market your services. When you want to sell that list though, remember that you’re not actually allowing a marketer to promote to your user base.
You’re just sending out the information of people on your server to someone else. You’re not selling the names of your people at all.
You are likely leaving your business though when you’re selling your email list. It’ll go to someone in the same business with you since they handle the same topic, and your customers will still be able to use their service. You can’t sell that list to multiple people though, and can’t just hand over a name. This is because your customers didn’t give you permission to use their names or sell them.
An Opt-In List
The best way to get permission from people to sell their emails is by including an opt-in option. Add a non-pre-checked box on your opt-in form so that people can essentially request to be added. It will say something like “Check here for special offers from advertisers.”
This type of format will make your email less likely to end up in the spam folder, and your customers will be more likely to trust you right away.
You may end up with a smaller list because of this since fewer people want to go through the effort of checking the box, but the trust gained by not pre-checking it is important. This may be crucial in helping you get more sales with all the other awful lists on the market nowadays.
Pricing
In recent years, with so many lists on the market, prices for these lists have plummeted. It can be difficult to price your list because of that, although having that opt-in list is an important way to differentiate yourself. People may favor your list more because of that, which is critical in building a large list in the first place. This will allow you to make more money in the end.
Conclusion
If you’re looking to sell your email list, think about how you’d like to do that and what sort of pricing you have in mind. Selling your email list begins with building one though, meaning that you have to decide how to create your list and what method will be best for establishing a trustworthy customer base.
Create your business with your list, and if you want to sell your list in the end, be sure to understand the process before you just give away those names.